CA Dealer Power Up Binder - Flipbook - Page 38
Typography
Header styles
Heading styles can be mixed and matched,
but there should always be an obvious
hierarchy to help establish levels of
importance.
H1
H2
Helvetica Neue LT Pro - 95 Black | Sentence Case*
Helvetica Neue LT Pro - 75 Bold | Sentence Case*
Example of a
primary heading
Example of a
subheading
•
•
•
•
Primary heading
Main subject of the content
H3
Subheading
Secondary content associated with the
main subject
H4
Helvetica Neue LT Pro - 75 Bold | Sentence Case*
Helvetica Neue LT Pro - 75 Bold | Sentence Case*
Example of a
subheading sentence.
Example of a smaller
subheading
•
•
•
•
Subheading sentence
Secondary or tertiary content associated
with the main subject
H5
Subheading
Tertiary content associated with the main
subject
Special use/Bold impact heading
Helvetica Neue LT Pro - 95 Black | All Caps
Helvetica Neue LT Pro - 95 Black | All Caps
EXAMPLE OF A HEADING FOR
FEATURES OR HIGHLIGHTED CONTENT
•
•
Subheading sentence
Secondary or tertiary content associated
with the main subject
*Product names should always be in title case.
EXAMPLE OF A
BOLD IMPACT
HEADING
•
•
To be used sparingly
When used, should be the primary heading
Kress Brand Guide | March 2023
