CA Dealer Power Up Binder - Flipbook - Page 37
Fonts
Primary font family
Helvetica Neue LT Pro
The font family includes, but is not limited to*:
Helvetica Neue LT 95 Black
The Helvetica Neue LT 95 Black font is to be used for
headlines in print work, posters, billboards, and also on
web applications.
Helvetica Neue LT 55 Roman
The Helvetica Neue LT 55 Roman font is to be used for
body copy. It is also used for smaller bodies of type that
are usually inferior in hierarchy.
Helvetica Neue LT 45 Light
The Helvetica Neue LT 45 Light font is to be used for
larger bodies of type. It can be used in larger scale and all
caps, as well as small and in upper and lower case.
ABCDabcd
1234567890
!@#$%
ABCDabcd
1234567890
!@#$%
ABCDabcd
1234567890
!@#$%
Alternate font
Roboto
Roboto and it’s variations are Google fonts*. They can be used for free in print and digital
content, commercial or otherwise. This font can be used as an alternate to Helvetica Neue (not
in addition to).
https://fonts.google.com/specimen/Roboto
*Do not use variations of these fonts that are condensed or extended.
Kress Brand Guide | March 2023
