CA Dealer Power Up Binder - Flipbook - Page 36
Colors
Primary colors
Kress PMS Red
Kress Red
RGB: 174, 15, 10
Hex: #AE0F0A
CMYK: 0, 100, 100, 30
Pantone 186 C
To be used in print materials only. Such as
packaging, in-store merchandising materials,
apparel, sell sheets, etc.
A secondary option to use in print materials. Use
the RGB or Hex color codes in any digital content.
Black
White
RGB: 0, 0, 0
Hex: #000000
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
Hex: #FFFFFF
CMYK: 0, 0, 0, 0
Secondary color
Gray
RGB: 133, 134, 138
Hex: #85868A
CMYK: 0, 0, 0, 60
Kress Brand Guide | March 2023
