CA Dealer Power Up Binder - Flipbook - Page 35
Logos
Proper usage of the logo will help maintain
consistency across all visual communication
and aid in consumer recognition and the brand
reputation.
These guidelines apply to both Kress and
Kress Commercial logos.
Prohibited usage
Kress
Do not use a red logo on a black or dark background.
Do not change the typography of the logo.
Do not change the colors of the logo outside of what is
permitted in previous pages.
Do not add decorative elements or extrusions to the logo.
Do not alter the proportions or shape of the logo.
Kress Brand Guide | March 2023
