CA Dealer Power Up Binder - Flipbook - Page 34
Logos
Stacked
Secondary logo
The Kress Commercial logo should only
be used when specifically referring to
Kress Commercial products. It should
never be used as the primary brand logo.
Horizontal
Usage
Logo for light background
Logo for red background
Whenever the background is white or a light color, always
use the red logo.
Whenever the background is red or a dark color, always
use the white logo.
Logo for black background
Black & white / Grayscale
Whenever the background is black or a dark color, always
use the white logo.
For black & white print process, always use the gray logo.
Kress Brand Guide | March 2023
